Brand manager

Mytona is a global group of companies specializing in video game development and publishing. We are an international team headquartered in New Zealand, uniting industry professionals from all over the world since 2012. Today the group has offices in Singapore, Kazakhstan, Armenia and Georgia, and our Mytonians work all over the world!

We are proud of our flagship projects like Seekers Notes, Cooking Diary which are perennial hits in their genres and are top-grossing mobile games in many markets including the US, China, Western Europe, and many other countries. We don't stop there and always strive for new heights, creating new future hits.

We are actively looking for a Brand Manager for our Business Development Team in the USA! Reporting directly to the CBO, you will play a big role in driving brand awareness for our portfolio of mobile games. The ideal candidate will have a strong background in classic brand management, creativity, and thinking out of the box!

Main goals and responsibilities include:

• Analyze markets, competitors, and target audiences to identify growth opportunities
• Develop and implement strategies to expand the customer base and enter new markets
• Plan and optimize marketing campaigns aligned with business goals
• Collaborate with teams and agencies to deliver effective marketing solutions
• Build and manage partnerships, negotiating and maintaining long-term collaborations
• Develop and uphold a cohesive brand strategy to enhance awareness and value
• Set KPIs, analyze performance data, and prepare reports for management
• Coordinate with marketing and product teams on cross-functional initiatives
  
  Ideal Qualifications:
• Proven experience in developing and executing brand growth strategies
• Experience in developing a global brand
• Strong negotiation skills for securing long-term partnerships
• Expertise in sales techniques and creating compelling proposals
• Knowledge of marketing frameworks (e.g., 4P, SWOT, PESTEL)
• Experience in media planning, advertising campaigns (ATL, BTL, Digital), and performance marketing platforms (Meta Ads, Google Ads)
• Proficiency in data analysis tools like Google Analytics and Tableau
• Familiarity with design trends, UX principles, and content strategies
• Ability to plan and manage budgets effectively
• Skills in calculating key metrics (ROI, CPA, LTV)
• Experience using project management tools (e.g., Jira, Asana) and methodologies like Agile and Scrum 
• Familiarity with CRM systems (e.g., Salesforce, HubSpot)
  Basic knowledge of graphic editing tools (e.g., Figma, Canva) 
• Proactive, adaptable, goal-oriented

It will be a huge plus to have:

• Ability to inspire and maintain high team motivation
• Flexibility and resilience in fast-paced and uncertain environments
  Basic knowledge of HTML, CSS

What we offer: 

• Work in a professional and ethical environment
• Opportunity to make an impact on a large international group of companies
• Creative and challenging tasks
• Events and major conferences
• Competitive compensation package
• Health insurance with good coverage