On September 7, Mytona’s New Zealand team attended Spark Game Arena Live, Auckland’s very first large-scale gaming festival! This exciting event marked a milestone not just for Mytona but for the local gaming community, as Spark Game Arena Live offered a vibrant platform to showcase the best of what New Zealand’s game developers have to offer.

Our popular top-down shooter, Outfire, was prominently featured at the New Zealand Game Developers Association (NZGDA) pavilion alongside a selection of other innovative new games crafted by talented developers across New Zealand. Our dedicated team members – Sasha, Charlotte, Andre, and Joseph – took part in the event, engaging with festival-goers and gathering valuable feedback from players. This in-person interaction provided us with fresh insights and highlighted players’ enthusiasm for Outfire, helping our team refine and enhance the game for a broader audience.

Key highlights: New Zealand leads in Outfire’s engagement metrics

The New Zealand audience holds a special place in Outfire’s development journey. Our local players consistently demonstrate some of the highest levels of engagement, which has become a key factor in guiding our efforts. Here are some remarkable insights we gained about New Zealand players:

• Retention. New Zealand boasts the highest retention rate globally for Outfire. This indicates the strong connection local players feel with the game, returning consistently to enjoy its action-packed experiences.
• Conversion. New Zealand also leads in conversion rates, illustrating the strong willingness of Kiwi players to invest in the full game experience, supporting its continued growth and success.
• Average Matches. Players in New Zealand have the highest average number of matches per player, making them some of the most active participants worldwide.

These achievements highlight the strong support Outfire has within New Zealand and showcase the potential for future growth. Spark Game Arena Live provided a unique opportunity for Mytona to celebrate these successes and reinforce our commitment to creating world-class games for a dedicated and passionate gaming community.

Our team left the event inspired and motivated by the feedback, and we look forward to incorporating these insights to make Outfire even better. Thank you to everyone who visited us at Spark Game Arena Live! We’re excited to continue this journey with our players and can’t wait for what the future holds.